Have you ever gone on a long vacation, and returned with bubbling excitement and expectations that all of your friends and family would be dying to hear about your travels? And then everyone asks the same, mundane question, “So, how was vacation?” As soon as you start talking, their eyes glaze over and conversation quickly diminishes.
- Helping run crisis communication for one of the area’s better known public schools– which includes calling reporters about “a tip from an unnamed source.” Juicy.
- Researching the new face of food stamps in Sacramento. With this information, I’ll craft a story idea to local media about how one of our nonprofit clients is helping people use food stamps to eat healthy.
- Conceptualizing marketing plans for three new clients: a local shelter for homeless teens, a food bank that collects fresh food instead of canned goods, and a homeless organization in the suburbs that partners with local churches for services.
- Writing blogs and creating trainings on Facebook, Twitter, and Web 2.0
- Writing eblasts to sell these homes, these Brownstones, and these Penthouses
- Learning everything I can about healthcare reform in California in order to pitch national media next month for this client’s new report, What Matters Most?
- Talking to local breast cancer survivors as I plan media outreach for Komen Sacramento’s Race for the Cure.
- Learning about Props 1A-1F, and forming press releases for our local hispanic chamber to state their stance on the issues. (Vote YES to support small businesses!)